BDLC is directed to embrace and empower through multiple mediums, regardless of nationality, race, sexuality, age and gender. We aim to help people feel confident for any special occasion and pride ourselves in genderless expressions. We specifically source styles on a white, greyscale, from our in house atelier. We show our efforts on focus of editorial campaigns for our products. We find inspiration from modern and contemporary design with a mission to encourage personal beauty and uniqueness.
Genderless With Love,
Bryce De La Cruz
Market Needs:
The current market has very little options for branded genderless clothing. There are currently no competitors that offer genderless marital apparel. The hole in the market offers a strong stance for recognition in the wedding apparel industry. While genderless expression is becoming extremely profitable, there is still a huge lack of designers that have genderless apparel as their main focus. The missions of BDLC is to allows folks to feel comfortable in their own body's in our garments, while having a genuine and personalized experience that fits their needs.
Demographic:
48.2 percent of the population gets married, allowing for a large portion of the market. 43% of those marriages are purchasing other options than a stereotypical wedding dress. This allows exceptional growth and accessibility in the market space. Approximately 8.2% of the US population is queer, and the population of trans folks in the US is approximately 2 million people. The LGBTQIA+ community has over $835 Billion in purchasing power, and the upcoming Generation Z is projected to be one of the most queer focused generation to date, offering a larger purchasing power to the mix. Gen Z is predicated to have a purchasing power of 143 billion.